40 Years of History
Join us as we take a quick journey back in time
The history of the LOGONA brand is shaped by the unbridled determination of a young generation and the spirit of the ecological movement in the 1970s. What followed is one of the biggest success stories in the natural cosmetics sector – and a company that proudly looks back on 40 years of history.
1975
The "Alraune" shop opens its doors
Hans Hansel founds the "Alraune" shop, one of the first health food shops in Germany. The product range consists of macrobiotics, cereals, spices, herbs and natural cosmetics imported from the UK and Spain.
The imported natural cosmetics, however, corresponded in no way to the ideas of the founders. In order to offer the customer cosmetics free from environmentally harmful, serious or even dangerous chemistry, there was only one way:
To close the gap in the range of natural cosmetics products...